Seller's game plan

From deciding to sell to handing over the keys.

Every step of selling, in order — what happens, what you do, and how Thomas helps along the way.

A good sale is more than a listing date. This is the whole process, start to finish.

01

Get clear on what this sale needs to do for you.

Decide what you’re after

What happens

You sort out your timing, what you need financially, when you want to move, and what happens next — before anything goes on the market.

What you do

Tell Thomas what matters most: the price, the timing, or having a firm sale.

What Thomas does

Builds the selling plan around your answer.

02

Have the answers ready before buyers ask.

Gather what buyers need

What happens

Ownership records, permits, improvements, measurements, and warranties are gathered into one file.

What you do

Share what you know, including any issues. Surprises hurt more later.

What Thomas does

Spots what’s missing and helps track it down.

03

Price it on evidence, not hope.

Set the price

What happens

You look at what’s sold nearby, what you’re competing against, and how your property stacks up.

What you do

Pick the launch price after seeing the numbers — and agree on when you’d revisit it.

What Thomas does

Builds the comparison, gives you an honest read, and tells you what each price is likely to do.

04

Put the effort where buyers will actually notice.

Get the property ready

What happens

Repairs, cleaning, presentation, and photo-readiness get sorted — in order of what matters most.

What you do

Work through the prep list and keep the place easy to show.

What Thomas does

Keeps the list short and focused — no busywork that won’t pay off.

05

Give buyers a strong, complete first look.

Go on the market

What happens

Photos, the listing description, signage, and showing access all go live at once.

What you do

Approve the final listing, price, and showing plan.

What Thomas does

Builds the launch, checks every detail, and makes it easy for buyers to act.

06

Turn showings into useful information.

Handle the showings

What happens

Thomas tracks who’s coming through, what they’re saying, and how your listing compares with similar homes.

What you do

Keep the property easy to show, and don’t sweat any single comment.

What Thomas does

Watches for patterns, protects your privacy, and tells you when feedback actually means something.

07

Compare whole offers, not just the price on top.

Compare the offers

What happens

You compare the price, deposit, buyer requirements, key handover date, and how likely each buyer is to complete the purchase.

What you do

Accept, counter, or wait — once you understand each option.

What Thomas does

Lays out the terms clearly, negotiates on your instructions, and gets it all in writing.

08

Finish clean — property delivered, money in your account.

Hand over the keys

What happens

The buyer finishes their required checks, the lawyers complete the sale, and moving, cleaning, and the key handoff are coordinated.

What you do

Answer your lawyer’s requests quickly and leave the property the way the contract says.

What Thomas does

Tracks the contract to the finish line and stays with it through possession day.

Your next step

Not sure which step you’re on?

Tell Thomas where you’re at. He’ll help you figure out the next decision and what you need to know before making it.

General information only—not legal, financial, mortgage, tax, inspection, or insurance advice. Your contract and professional advisers govern your actual transaction.

Further reading: Real Estate Council of Alberta · Government of Alberta · CREA home-buying roadmap

Also see the buyer's game plan